AirAsia Group Bhd has changed their group name to Capital A Bhd (Capital A) in a move to further expand the scope of their core business to more than just an airline.
Based on a report by Berita Harian, this change comes as a reflection of a new core business strategy, as an investment holding company with a portfolio of travel and lifestyle businesses.
Tan Sri Tony Fernandes, the Capital A Chief Executive Officer, shared that the name change is to introduce a new corporate identity that is in line with their rapid digital transformation from an airline to a digital travel services and one-stop lifestyle group.
“Capital A is essentially an investment company with a board business portfolio that delivers the best value at the lowest cost, backed by solid data built over 2 decades. We are also one of the leading brands in Asia, apart from having a culture that prioritises customers and staff, and remains committed to serving all groups,” he said.
Capital A now offers more products and services under 1 group than any other brand in ASEAN, with 16 products and services on the airasia Super App, offering flights and daily lifestyle necessities.
“From food to groceries and e-commerce, to same-day delivery services, e-calls and more,”
“We are also one of the top 3 online travel agents (OTA) in ASEAN and our application is on track to becoming the leading lifestyle application in the region soon,” he added.
In terms of the airline, AirAsia will remain its brand name.
What do you think of Capital A Bhd’s new identity? Share your thoughts in the comment section.
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