In these recent years, we’ve seen more and more food and beverage (F&B) companies collaborating with clothing brands to launch their own line of attire to attract fashion forward people.
And the latest brand to do this is bringing a new meaning to ‘convenient’ clothing.
Clothing brand, Hypebeast, took to their Instagram page to showcase convenience store chain giant, FamilyMart’s new clothing line!
They wrote, “In case you missed it, convenience store, FamilyMart Japan, held its first ever runway show, featuring its original apparel line, ‘Convenience Wear’.”
The runway show had the most appropriate backdrop possible, a FamilyMart store!
On top of that, the models featured in the show were very diverse as they had young adults, children, elderly people as well as differently-abled individuals.
“Resembling a typical FamilyMart store, the runway was set up near Tokyo’s Harajuku district and saw about 100 models, including FamilyMart franchise owners and family members, walk down the runway,”
“The company recently decided to venture into selling clothing in its stores,” they added.
We genuinely cannot wait to see FamilyMart bring their new apparel line, Convenience Wear, to our shores!
You can check out the post of the runway show here.
Which was your favourite FamilyMart outfit? Do feel free to share your thoughts in the comment section.
Also read: Local Designers Make M’sia Proud as They End Their Show at Dubai Fashion Week With Naomi Campbell!
