Royal Canin Malaysia celebrated the launch of its first-ever public event, Purrever Healthy, which took place from Thursday, 7 August to Sunday, 10 August 2025, at the Orange Concourse, Sunway Pyramid.
This milestone event welcomed all pet parents over the four-day celebration of #LifeLongHealth, dedicated to educating them on the importance of precise nutrition, responsible pet ownership, and preventive care from birth to adulthood. Read on to find out more:
Paw-rents experienced pet care like never before!
This event brought Royal Canin’s lifelong mission to strive for A Better World for Pets to life through a fully immersive experience that’s equal parts fun, interactive, and meaningful.
From Pick Your breed activity to Instagram-worthy cat-centric installations and a rewarding mission card challenge, this roadshow had something for every pet enthusiast.
“As a brand that truly believes in shaping a healthier future for pets, Royal Canin is proud to bring this meaningful initiative to Malaysian pet parents,” said Ms. Teh Meng Li, Market Head of Royal Canin Malaysia.
“The ‘Purrever Healthy’ event aims to highlight preventive pet care, the unique needs of different cat breeds, and responsible ownership. By engaging the public, we hope to show how early choices, like proper nutrition and a safe environment, can shape a pet’s lifelong well-being.”
Ms. Teh Meng Li, Market Head of Royal Canin Malaysia
Rewards awaited at the end of the Cat Quest!
Upon registering at the event, visitors received a Mission Stamp Card, their key to navigating four themed stations filled with discovery, interaction and rewards.
Once all four stations are completed, the stamp card forms a full mission artwork, doubling as a collectable door gift! Here’s what each exciting station had in store:
- Pick Your Breed
A beautiful Royal Canin feature wall showcased 26 different cat breeds, where guests voted for their favourites by placing a sticker, encouraging guests to learn more about each breed’s traits while reflecting on how lifestyle compatibility plays a key role in responsible pet ownership.
- Love Letter To Your Cat
A heartfelt stop where visitors could write a personal message or wish for their feline companion onto a cat-silhouetted paper, before hanging it on a charming Royal Canin structured board, a visual reminder of the bond between pets and people.
- Cat Discovery Centre
The heart of the roadshow. This multi-sensory walkthrough covered kitten-safe homes, feline behaviour, and how nutrition supports immunity, featuring a tunnel, Meowseum, and life-sized living room. Over four days, 40+ cats from 10+ breeds were showcased by partner breeders, sharing insights on traits, temperament, and care.
From British Long Hairs to playful Mainecoons, some cats got to roam for light interaction, making it a must-visit for anyone keen to learn about cats and responsible pet care.
- Photo Check-In Station
A picture-purrfect finish! Visitors were given a chance to pose against adorable Royal Canin-themed photo walls, share their photos online, and tag @royalcaninmalaysia to signal their successful mission completion.
Health checks, expert tips, and heartfelt giving!
Throughout the weekend, pet parents enjoyed a variety of activities tailored to support and celebrate every stage of their journey.
FREE Vet Consultation Sessions were held twice daily on Saturday and Sunday, where attendees spoke with Royal Canin’s registered veterinarians about topics surrounding pet health and responsible ownership.
For those wanting to make a difference, Royal Canin also sponsored an additional 10% of all product sales across the four days to partnering animal shelters.
A lot of feline fun was had!
More than your average pet event, the Royal Canin’s “Purrever Healthy” event gave an engaging, science-backed journey into pet health through nutrition that’s both educational and family-friendly.
Visitors walked away not just with goodies and knowledge, but with a renewed sense of what it means to be a responsible and informed pet parent. And just in time for the “Purrever Healthy” weekend, Royal Canin is now available on TikTok Shop!
Starting from 8 August, pet parents can discover and shop their favourite Royal Canin products directly on TikTok, complete with exclusive deals, livestreams, and doorstep delivery. Follow @royalcaninmalaysia to shop smarter and nourish better because #LifeLongHealth begins with Royal Canin!
For more information, visit Royal Canin Malaysia’s website, Instagram, Facebook, and TikTok!
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