Although more and more people prefer to shop online, there are still those who prefer a walk-in store so that they can physically inspect the items they want to buy to ensure they have made the right choice. That, and also the comfort of knowing that they are not open to hackers. Well, this is good news for those traditional shopping aficionados.
Taobao, one of the biggest e-commerce platforms, will be opening a physical store at MyTOWN Shopping Centre in Cheras. The 5,000 square feet retail space will be the largest Taobao store in Malaysia.
Opening on 29 November, the store is designed to help customers not only shop but also familiarize themselves with online shopping. A wide range of items will be available for customers and they will be able to test them out and upon payment, they will only need to scan the QR code from their Taobao app. The staff will be there to guide them.
As reported by Malay Mail, Tmall World Malaysia marketing manager, Jess Lew said that the store will provide a hybrid experience for shoppers, bridging the offline-online shopping together. She elaborated,
“When people shop on Taobao, they often have a lot of questions about the product and its quality. With the physical store, they can touch and feel the product and know exactly how to operate it.”
So will you be dropping by the Taobao physical store to experience this unique shopping approach or do you still prefer to shop from the comfort of your own home? Share with us your thoughts in the comment section below.
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